The psychology behind sounds…
How important is sound in our lives, can you identify sonic branding or a sound logo? For example, before a film starts there is often a sound logo, a type of audible branding for the audience to recognize. Let’s listen to two experts breakdown some of the most famous sounds in the business world. What sound logo do you think is the most recognizable in the world?
1:20 What is Skeuomorphism? List two examples used in the entire video
2:30 Fun fact about the iPhone text alert sound?
2:45 Marimba: Why did they use that sound?
3:13 Nokia Ringtone: How often it was heard per second and/or who the composer was originally?
4:00 Tell us something about the skype sound logo?
4:45 What is Semiotics?
7:00 Did you recognize that sound? How many people do?
Which sounds did you recognize… Law and Order? Intel?
Now think of sounds you hear in your daily life – startup of a computer or phone or train arrival or calling the next bus stop from inside the bus, etc. Let's focus on the intentional placement of sounds in our lives.
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For fun I wanted to share a clip from an American TV show which began in the 1950's then lost popularity and ran again in the late 70's. It never got very popular but it was impressionable, seeing regular people's knowledge of sounds from the past and present. The show puts two people against one another to name popular or historic songs/tunes in the least amount of musical notes possible. When you have time, watch for a few minutes to see how they received clues and then each contestant had to wager how few notes they could identify a song in. Has Spain had a similar program you can share?
