Look around you – do you see any advertising right now? Where? How has advertising changed in your lifetime?
Here’s a video about advertising for next week. Remember to watch first with no subtitles to work on your listening. Pay attention to these words, which are all synonyms:
Nagging, pestering, badgering, bugging.
What do they have in common?
(0:00) Why has advertising made a bad name for itself, or developed a bad reputation?
(0:30) What strategies does modern advertising use?
(0:46) Why is badgering a natural strategy? What does the video compare it with?
(1:20) What is “the lamentable thing” about this approach?
(1:45) Why don’t we tell advertisers about our needs?
(2:43) How do they describe the relationship between advertisers and consumers? What is the potential solution? Do you agree?
